put affordable, accessible Canadian content magazines out of reach for TORONTO, Oct. 16 /CNW/ - The Canadian magazine industry is bracing for (PAP) within the next several months. The $15 million gap will mean that drastically alter the way that magazines are delivered to Canadians.
The steep and sudden increase in distribution costs is not viable for many publishers, readers. It will also effectively put an end to a century-long partnership and evaluation of Canada's magazine policy and how to best serve Canadian readers, writers, creators and the small-to medium-sized businesses that publish more than two-thirds of Canada's consumer magazines," says Mark Jamison, chief executive officer, Magazines Canada. "In our view, allowing cuts to a highly health of Canadian culture, is short-sighted.
" countries. And culturally, competing with the enormous size and influence of the U.S.
entertainment industry and its overwhelming number of cultural products is daunting. Because of the size of its population, U.S.
magazines country to deliver magazines to Canadians at an affordable price. It is also a Historically, the magazine sector has been highly effective in utilizing public investment to ensure a presence for Canadian opinions, perspectives and sectors such as Canadian film, music, books and television. In addition, the sector has permanent publishing infrastructures in several provinces, which results in the employment of thousands of creative staff and freelancers including writers, editors, designers, illustrators and photographers.
When Canadians buy Canadian magazines, they support the work of Canadian writers and creators and help ensure that investments in advertising, printing, packaging and distribution stay here in Canada. In total, the solutions in response to the Canada Post decision, however we can't change 100 years of magazine distribution infrastructure overnight," adds Jamison. "Before allowing drastic cuts, we collectively ought to be looking at how we others are able to access Canadian information, stories and ideas.
This is be prohibitive without Canada Post delivery." Magazines Canada is a national, non-profit association representing Canadian consumer magazines across the country. Canada has a vibrant and employs more than 14,400 people through full- and part-time work including 5,000 freelance writers, editors, photographers, designers and illustrators.
The industry generates more than $1.
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